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Best tool to track and understand user behavior on your website or app

If you sell products or services through a website or mobile app, I’m positive that you have asked yourself many times – How come even though you spend a lot of money in advertising and your analytics tools show an increasing number of visitors, the conversion rate is not the desired one?

Information is power, the more you get, the better results you will achieve in your online business. Knowing how visitors interact with your content is not only vital, but it also keeps you ahead of competition. The Internet is abundant with all sorts of web analytics software, meant to monitor and analyze website traffic in real time.

In what follows, I shall underline the benefits of a qualitative analytics solution for websites and mobile apps, currently helping over 200,000 businesses of all sizes and industries answer the “whys” behind their users’ actions.

What is Smartlook ?

Smartlook is a simple and efficient tool which records visitor movement on your website or app.  You can see what visitors clicked, what they filled into a form field, where they spend most of their time and how they browse through each page.

This tool will give you the insight and inspiration required to bring your online business to the next level. You will easily understand the difficulties users face when browsing, why visitors left, what determined them to make a purchase.

This service is absolutely FREE. You can add unlimited websites and get unlimited recordings. The app is HTTPS/AJAX compatible, supporting dynamic pages. Choosing not to monetize this great tool, deserves a round of applause. The guys behind Smartlook, have also developed Smartsupp, a live chat product trusted by more than 79000 companies world-wide.

How it works?

Creating an account and adding your website takes a couple of seconds. You can sign-up here.

To begin recording, all you need to do is copy and paste the provided tracking code into your websites’ tag manager or between tags <head> and </head> on every page where you wish to track visitors. Recordings will show up in your dashboard in a matter of minutes. You will be able to see the visitors’ IP, device, operating system, browser, referrer (where traffic originated from). You can set the play speed to your own liking, add tags to your records, save to favorites, share them with your friends.

informationispriceless

Here is a short presentation video:

NOTE: I chose to combine this app with Clicky, my favorite analytics tool. It comes in handy when trying to decide where to position your advertising banners. Hope this helps you, feel free to comment with your feedback.

About Stefan

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I've been working in the IT industry for over 5 years. This blog is a hobby of mine and I plan to dedicate part of my time to shed some light on different topics within this beautiful industry. Hope you find the information useful!

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